The hottest ticket in town for advertisers is officially sold out. Fox said Monday that in-game ads for Super Bowl LVII have all been sold. The big game between the Kansas City Chiefs and the Philadelphia Eagles takes place on Sunday. The Super Bowl is advertising’s biggest stage, with advertisers jockeying to get their products in front of the more than 100 million people that watch each year. Mark Evans, executive vice president of ad sales for Fox Sports, said a few ads went for more than $7 million for a 30-second spot. Most sold between $6 million and $7 million.
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Middle seats at many U.S. movie theaters just got more expensive. AMC Theaters is the nation’s largest movie theater chain and on Monday, it unveiled a new pricing scheme in which seat location determines how much your movie ticket costs. Seats in the middle will cost a dollar or two more, while seats in the front row will be slightly cheaper. AMC said the pricing plan, dubbed “Sightline,” has already […]
