Download Buy It Now: Lessons from eBay by Michele White PDF

By Michele White

In Buy It Now, Michele White examines eBay and its emphasis on neighborhood and social norms, revealing the cultural assumptions approximately gender, race, and sexuality which are strengthened in the course of the website. She exhibits how educational texts, rule platforms, and ads "configure the user," permitting eBay to point how the positioning is meant to operate whereas additionally upholding specific values and practices. White information how eBay reinforces stereotypes approximately gender and sexuality, taking a look, for instance, at descriptions incorporated in marriage ceremony gown listings, and the way eBay directs participants to the "Adult simply" a part of the web site once they use the quest phrases "gay" and "lesbian." She discloses the ways in which eBay provides a worrying neighborhood yet its "Black Americana" type reproduces racism by way of permitting ' narratives that excuse and romanticize slavery and insult African americans. White additionally appears at how members problem eBay's different types, ideas, and values, reading common innovations of resistance by means of and purchasers within the lesbian and homosexual curiosity listings. via interpreting the organizational and cultural logics found in eBay, White emphasizes how different net settings, together with craigslist, are usually not as obvious, community-oriented, and empowering as they declare. She proposes tools for studying and reconceptualizing new media sites.

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