Wednesday presented Dewey Beach with an opportunity to show off their town as a place to bring the family.
That is what Kelly Ranieri, Executive Director of the Dewey Business Partnership, said regarding the Budweiser Clydesdales trotting down Route 1.
The event was a way to get Dewey Beach in the news, as a place for the family, not just as a party town.
"Wonderful, wonderful opportunity for everybody to experience the other side of Dewey Beach. We have a reputation for a party town, little negativity in the news, but this is such a positive thing for Dewey Beach," said Ranieri.
Brandon Reber, Budweiser Sales Director for Delaware and Pennsylvania, said the event is about the community.
"As you can see there's children here, there's probably people that don't even drink beer who are here, which is fine, that is kind of what our company is about is the community."
That was a sentiment that Ranieri echoed. She says there were close to 10,000 people at the event last year, when the Clydesdales made their way from the Starboard parking lot to the Rusty Rudder.
Ranieri says people of all ages, from 1 to 104, braved the heat to get a glimpse at the eight-horse Budweiser Clydesdale hitch.
"I would have to say this is number one, number one indeed. Everybody kept talking about it."
Ranieri said there was no dollar amount to show the impact this event has, but is just a way to show off their little town.